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How Digital Marketing Drives Business Growth Online
von Lavonne Goin (14-03-2025)
Targeted digital advertising allows businesses to direct their marketing efforts toward the most relevant audience, ensuring that resources are spent efficiently. With tools like Google Ads, Facebook Ads, and other platform-based advertising options, businesses can create hyper-targeted campaigns based on customer interests, location, demographics, and behaviors. This form of advertising not only helps to boost immediate sales but also contributes to long-term customer acquisition by reaching potential buyers who are more likely to convert into loyal customers.